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War of the Family Friendly - Are E+ games fighting against Mature Entertainment

With the recent release of Portal 2 and the sales blitzkrieg of family friendly peripherals such as the Xbox Kinect and the Sony Move, are M rated games being given a run for their money?

The most recent trend in gaming has been violence, sex, more violence and skyrocketing sales.  However, with the explosion and appeal of Nintendo’s Wii, a tidal wave of family friend games found new energy.  Zombies, soldiers, evil aliens and scantily-clad heroines found themselves being forgotten and passed over for plumbers, motion tracked sports and children movie adaptations. 

However, is this a good thing?  Are we truly paying more attention to what is and what is not acceptable for our children?  Or are we using gaming consoles to play better baby-sitters?  Just because we are examining the content of our younger generations’ digital entertainment does not necessarily mean we are looking at their time spent and their development?

Besides, can E+ and family friendly games truly win against Gears of War, Resident Evil, Mass Effect and Mortal Kombat?  Or can these kid friendly additions merely hope to hang on to what little territory they currently have?